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- <text id=90TT3510>
- <title>
- Dec. 31, 1990: Well, Hello To '90s Humility
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Dec. 31, 1990 The Best Of '90
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BEST OF '90, Page 40
- Well, Hello to '90s Humility
- </hdr>
- <body>
- <p>It's listmaking time again, and the compulsion not only sums up
- the year but also charts a new decade and a new mood
- </p>
- <p>By RICHARD STENGEL
- </p>
- <p> Reassuring things, lists. They affirm that the buzzing,
- blooming confusion of the universe can be reduced to a tidy
- vertical column. But wait, there's a better way to do this.
- Herewith the Top Four Reasons Why People Love Lists:
- </p>
- <qt>
- <l>1. Lists are fun.</l>
- <l>2. Lists are quick. </l>
- <l>3. Lists help us remember things. </l>
- <l>4. Lists give us something to argue about.</l>
- </qt>
- <p> Lists have been around forever. Noah undoubtedly used one
- to check off the lucky couples on his boat. Moses went up a
- mountain and came down with one. Man is an inveterate listmaker.
- I list, therefore I am. To define is to list. A Partial List of
- Lists (and the list is endless):
- </p>
- <qt>
- <l>1. Grocery lists</l>
- <l>2. The Sears Catalog</l>
- <l>3. The Bill of Rights</l>
- <l>4. Nixon's enemies list</l>
- <l>5. The 1990 Census</l>
- </qt>
- <p> The end of the year has become the traditional time of
- listmaking. (First Forgettable List of the Year: New Year's
- resolutions.) Lists may express people's instinct for order and
- compulsion to sum things up, but year-end lists also signify the
- American obsession with who's numero uno.
- </p>
- <p> The idea of bestness, however, like a list itself, is an
- illusion. There is no "best." Bestness is a way of making
- something subjective appear objective. And best lists are a
- collection of the biases, or at least the interests, of those
- who make them. These lists incite a certain introspection too.
- For example, some of the Values That Made a Resurgence This
- Year:
- </p>
- <qt>
- <l>1. Moderation </l>
- <l>2. Sobriety</l>
- <l>3. Restraint</l>
- </qt>
- <p> The ostentation of the 1980s vanished; hello, '90s humility.
- Good intentions became fashionable once more--even marketable.
- Ben & Jerry's Rainforest Crunch ice cream was a best seller.
- </p>
- <p> During the year, the symbolic targets of the '80s were shot
- down one by one: Donald Trump, Leona Helmsley, Imelda Marcos,
- Manuel Noriega, Michael Milken. Each comeuppance inspired an
- uneasy mix of glee and fear--uneasy because we had so lately
- embraced the values of those whose falls we were cheering.
- </p>
- <p> So 1990 was the start of a new decade, a new climate, a new
- mood. And it had barely begun before pundits were scrambling to
- label it. Some of the First Desperate Efforts to Name the '90s:
- </p>
- <qt>
- <l>1. The Default Decade</l>
- <l>2. The Nurturing '90s</l>
- <l>3. The Gray '90s</l>
- <l>4. The Nervous '90s</l>
- </qt>
- <p> The last is probably best, but it can only be temporary.
- Decades don't really become themselves until about their middle.
- The '50s died with J.F.K.'s assassination in 1963; the Woodstock
- Generation did not flower until 1969; Tom Wolfe dubbed the '70s
- the Me decade in 1976.
- </p>
- <p> The '90s will be nervous until they find their identity, but
- there is still another reason to be worried. Consider this:
- We're on the home stretch to the millennium. The end of a
- century, let alone a millennium, tends to bring forth bursts of
- energy and confusion. Even in 1990, as the Hubble space
- telescope peers deeply (sometimes fuzzily) into the cosmos,
- sliding toward the 20th century's close feels a little like
- sailing off the edge of the world. No one knows what is beyond.
- </p>
- <p> As befits the onset of the century's finale, a mixture of
- earnestness and irony--a kind of American yin and yang--characterized the year. The Northwest hamlet of Twin Peaks
- became the moody, ironic capital of the American landscape.
- Madonna, the queen of camp, literally and cheekily wrapped
- herself in the Stars and Stripes in a larky get-out-the-vote
- video. Even George Bush got into the irony act when he told
- America that since he is President, he no longer has to eat his
- broccoli.
- </p>
- <p> Family values were smirkily skewered on the small screen,
- as Father No Longer Knew Best. Dysfunctional families were the
- rule, and the home was no longer a haven in a heartless world.
- In a Thursday-night video showdown, it was irony (The Simpsons)
- vs. earnestness (The Cosby Show), and irony took a bite out of
- earnestness.
- </p>
- <p> But earnestness was much in evidence in 1990, with the
- return of the spirit of do-goodism. The environment became the
- last best cause, the ultimate guilt-free issue. In 1990 it
- seemed that everything had to be either biodegradable or
- cholesterol free. The return, once again, of '60s fashions on
- Seventh Avenue and '60s rhetoric on college campuses betokened
- a revival of activism.
- </p>
- <p> Sincerity and the classic notion of dulces et utiles (to
- instruct while delighting) were evident in unlikely places. For
- five nights, Americans were riveted to a spare, elegiac
- documentary about the Civil War. Its popularity denoted a
- certain retrospective spirit. Rap hip-hopped from violent
- rhetoric into its own didactic mode, rhythmically urging kids
- to study, pray and love themselves.
- </p>
- <p> Wherever there is sincerity, though, hypocrisy generally
- tags along. For a warmup, a brief list of the Year's Best
- Euphemisms for Recession:
- </p>
- <qt>
- <l>1. Economic lull</l>
- <l>2. Meaningful downturn</l>
- <l>3. Gradual decline</l>
- </qt>
- <p> Lip-synching is another form of hypocrisy, and the
- revelations about the pop group Milli Vanilli seemed to be
- merely part of a trend. Lip-synching, in fact, is a new American
- art form. Herewith, the Leading Lip Synchers of 1990:
- </p>
- <qt>
- <l>1. Marion Barry. He lip-synched his condemnations of drugs.</l>
- <l>2. George Bush. He admitted that he had lip-synched "no new taxes."</l>
- <l>3. S&L officers. They lip-synched their claims to solvency.</l>
- <l>4. Ronald Reagan. He lip-synched his autobiography.</l>
- </qt>
- <p> Truth often begins as a form of blasphemy: the revelation
- of deception is a kind of honesty. The year witnessed a variety
- of examples of candor and a sense of coming to terms with
- reality. The wishful notion that we were embarking on a kinder,
- gentler year went out the window with the invasion of Kuwait.
- Facing facts was evident in everything from the distribution of
- condoms in public schools to the release of Nelson Mandela, to
- the movement for congressional-term limits, to William Bennett
- saying he wanted to leave politics to make money, to Marla
- Maples (allegedly) saying Best Sex I Ever Had.
- </p>
- <p> In that spirit of candor, the Four Best Things About 1990
- Being Over:
- </p>
- <qt>
- <l>1. We will no longer have to guess whether the Trumps will divorce. (They did.)</l>
- <l>2. We will no longer have to wonder who killed Laura Palmer. (Her father did.)</l>
- <l>3. We will no longer have to read about Millie, the White House dog. (The book </l>
- <l> can't be on the best-seller lists much longer.)</l>
- <l>4. We will never again have to list the best things about 1990 being over.</l>
- </qt>
- <p> Remember, it's not the end of a year--it's the beginning
- of a new list.
- </p>
-
- </body>
- </article>
- </text>
-
-